by José Antonio Dorado Juárez, Isabel García Isa · Sintesis · tapa blanda · ISBN 9788497566995
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«Protocolo, relaciones públicas y comunicación» is the manual by José Antonio Dorado Juárez and Isabel García Isa, published by Sintesis in paperback.
The work addresses three pillars of the tourism sector: protocol as a code of norms and conventions that orders public and private events; public relations through which companies and organizations gain credibility with public opinion; and communication as an internal and external information flow that sustains tourism activity.
First edition published in Spain on September 7, 2010. Number 67 of the Gestión turística collection.
Aimed at tourism students and professionals who want to master protocol, public relations, and communication applied to their work.
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