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Reengineering Retail
3.8
Negocios y EconomíaISBN | 9781927958810
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Product details
Pages: 276 pages
Author: Doug Stephens
Publisher: Figure 1 Publishing
ISBN: 9781927958810
Format: Paperback
Language: eng
Release date: 1/1/2017
ISBN: 9781927958810
Synopsis of Reengineering Retail
Doug Stephens, un futurista de consumo de renombre internacional, presenta una visión audaz del futuro donde cada aspecto de la experiencia minorista, tal como la conocemos, se transformará radicalmente. Desde lo online hasta los establecimientos físicos, el concepto mismo de lo que son las tiendas, cómo compran los consumidores e incluso el modelo económico central para los ingresos, se reinventará profundamente; cambios que seguramente afectarán no solo a los minoristas grandes y pequeños, sino a cualquier empresa con intereses en la industria minorista global. Incluye referencias bibliográficas e índice.
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