by Doug Stephens · Figure 1 Publishing · Tapa dura · ISBN 9781927958810
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«Reengineering Retail: The Future of Selling in a Post-Digital World» is Doug Stephens's essay published by Figure 1 Publishing in hardcover, in English.
A continuation of The Retail Revival, it analyzes the retail revolution: the rise of Amazon and Alibaba, the closure of physical stores and the new consumer. With real cases and interviews with disruptive agents, Doug Stephens outlines a future where the concept of the store, the shopping experience and the revenue model are reinvented.
Foreword by Joseph Pine, author of The Experience Economy. Includes bibliographic references and index.
Aimed at executives, marketing and sales professionals and any company with interests in retail.
