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Retail Marketing
4.1
Negocios y EconomíaISBN | 9780070841598
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Product details
Pages: 362 pages
Author: Peter J. McGoldrick
Publisher: McGraw-Hill Education / Europe, Middle East & Africa
ISBN: 9780070841598
Format: tapa dura
Language: en
Release date: 10/4/1990
ISBN: 9780070841598
Synopsis of Retail Marketing
Retail Marketing es un libro de Peter J. McGoldrick que ofrece un enfoque analítico del marketing minorista. Cubre temas esenciales para estudiantes universitarios, incluyendo investigaciones originales sobre precios y marcas. El libro fomenta el desarrollo de marcos de análisis para problemas de venta al por menor, siendo una guía valiosa para comprender las dinámicas del mercado actual.
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