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by Michael Hammer, James Champy · Parramon Ediciones S.A. · tapa dura · 217 pages
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Este libro, escrito por Michael Hammer y James Champy, describe un nuevo modelo de negocio y un conjunto de técnicas que los ejecutivos y gerentes pueden emplear para reinventar sus compañías. Se centra en tres fuerzas clave: Cliente, Competencia y Cambio, que impulsan a las empresas a explorar territorios desconocidos y a menudo desafiantes. Publicado por Parramón Ediciones S.A. en 1994, este libro ofrece una perspectiva innovadora sobre cómo las empresas deben funcionar en un entorno empresarial en constante evolución.
Michael Hammer is an Austrian politician of the People's Party. He has been a member of the National Council since 2011, and has served as mayor of Altenberg bei Linz since 2020. From 2009 to 2011, he was a member of the Federal Council. Hammer belongs to the neoliberal faction within the OeVP.
