by Michael Hammer, James Champy · Parramon Ediciones S.A. · tapa dura · ISBN 9788434217560
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«Reingeniería de la empresa» is the business management essay by Michael Hammer and James Champy, published by Parramón in hardcover (217 pages, in Spanish).
A management work arguing that companies need a radical rethink of their processes, not simple adjustments, to face an environment shaped by three forces: customer, competition and change. It proposes a renewed business model and concrete techniques for executives and managers to reinvent their organizations from the ground up, starting from the premise that many traditional rules about business operations have become obsolete.
Published in 1994. Translation of Reengineering the Corporation. Gestión y empresa collection.
Aimed at executives, managers and professionals interested in transforming their organizations.
Michael Hammer is an Austrian politician of the People's Party. He has been a member of the National Council since 2011, and has served as mayor of Altenberg bei Linz since 2020. From 2009 to 2011, he was a member of the Federal Council. Hammer belongs to the neoliberal faction within the OeVP.
