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Reinvender
4.5
Negocios y EconomíaISBN | 9788416115754
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Product details
Pages: 240 pages
Author: Marcos Álvarez Orozco
Publisher: Profit Editorial
ISBN: 9788416115754
Format: tapa blanda
Language: es-ES
Release date: 18/9/2017
ISBN: 9788416115754
Synopsis of Reinvender
En 'Reinvender', Marcos Álvarez Orozco nos invita a reinventar las tiendas para el futuro, ofreciendo algo más que productos y servicios. El autor propone aprovechar la fortaleza de las tiendas para crear experiencias únicas, transformándolas de simples almacenes de stock en narradores de historias. Más allá de los modelos B2B o B2C, el nuevo retail se centra en un enfoque H2H (Human to Human), donde la conexión humana es clave para el éxito.
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