by Ivan Fallon · B Barcelona · tapa blanda · ISBN 9788440612021
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«Saatchi & Saatchi. La publicidad al poder» is the essay by Ivan Fallon published by Ediciones B in paperback (506 pages, in Spanish).
Ivan Fallon reconstructs the career of Charles and Maurice Saatchi and the growth of their agency into an international empire. He recounts Charles's early work, the concept he launched in 1970, Maurice's arrival, and the expansion of the Saatchi companies, with campaigns that left their mark on advertising history.
Published in 1990, it is part of the Documentos collection from Ediciones B. Translated by Antoni Puigrós from the original English The brothers.
For readers interested in the history of advertising and biographies of the great names of the business world.
