by James A. Fitzsimmons, Mona J. Fitzsimmons · McGraw-Hill Education (ISE Editions) · tapa blanda · ISBN 9780071157094
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Service Management: Operations, Strategy, and Information Technology» is the service management handbook by James A. and Mona J. Fitzsimmons, in paperback.
Textbook for service management and operations courses; covers the design and administration of service organizations. Integrates information technology as a common thread, with examples of high-tech services, optional quantitative material, and data analysis for decision-making, including revenue management (yield management).
Second international edition, 640 pages, in the Management & Organization Series; text in English.
Aimed at university students and professionals in service management, operations management, and business administration.
