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Small data
3.8
Negocios y EconomíaISBN | 9789898820129
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Product details
Pages: 120 pages
Author: Martin Lindstrom
Publisher: Gestao Plus
ISBN: 9789898820129
Format: Paperback
Language: pt-PT
ISBN: 9789898820129
Synopsis of Small data
En 'Small data', Martin Lindstrom explora cómo los pequeños detalles y comportamientos cotidianos de los consumidores revelan grandes verdades sobre sus deseos y necesidades. A través de un análisis profundo, el autor demuestra cómo observar estos datos aparentemente insignificantes permite a las empresas crear estrategias de marketing más efectivas y humanas, alejándose de la dependencia exclusiva del Big Data para conectar realmente con las personas.
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