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Soap Opera
4.2
Negocios y EconomíaISBN | 9780812920604
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Product details
Pages: 378 pages
Author: Alecia Swasy
Publisher: Crown
ISBN: 9780812920604
Format: tapa dura
Language: en
Release date: 14/9/1993
ISBN: 9780812920604
Synopsis of Soap Opera
Adéntrate en el mundo corporativo de Procter & Gamble con 'Soap Opera: The Inside Story of Procter & Gamble' de Alecia Swasy. Este libro revela los entresijos de una de las compañías más grandes de Estados Unidos, explorando sus estrategias, cultura y el impacto de sus productos en la sociedad. Swasy ofrece una mirada crítica y detallada, basada en investigaciones exhaustivas y entrevistas, que te permitirá comprender mejor el funcionamiento interno de esta influyente empresa.
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