by J. W. Marriott · HarperCollins Publisher · tapa blanda · ISBN 9780887309915
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«The Spirit to Serve: Marriott's Way» is the business book by J. W. Marriott Jr. and Kathi Ann Brown (HarperCollins, paperback, 216 pages, in English).
The book explains how J. W. Marriott Jr. took his hotel company from around $50 million in revenue to an international giant, and condenses his experience into twelve practical lessons for executives. It addresses the service values and corporate culture that guided the growth of Marriott International.
The work was originally published in 1997 and features a foreword by Jim Collins, author of «Built to Last».
Aimed at those seeking leadership and business management lessons, and at those interested in the history of major hotel chains.
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