by Umberto Ferrario · Independently published · tapa blanda · ISBN 9798342298179
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This practical guide, written by Umberto Ferrario, offers a step-by-step approach to developing an effective business plan, specifically designed for small and medium-sized enterprises. Based on international research and real-world experience in sectors such as catering, fitness, and beauty, the book provides customizable templates, marketing strategies, and financial planning advice to turn business concepts into successful realities.
Ideal for entrepreneurs looking to improve their management and leadership skills, this manual includes real-life case studies that help navigate the complexities of today's business world. It is an essential tool for those who want to launch their own business with a clear vision and a solid strategy, avoiding common pitfalls that often hinder the growth of new ventures.
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