by Gregory G. Dess, G.T. Lumpkin, Alan Eisner · McGraw-Hill Education · tapa blanda · ISBN 9780077246266
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«Strategic Management: Creating Competitive Advantages» is the strategic management textbook by Gregory G. Dess, G.T. Lumpkin and Alan Eisner, in paperback.
University textbook on strategic management combining classic foundations and current topics: digital and internet strategies, innovation, corporate entrepreneurship, knowledge management and intellectual assets. Includes practical cases and illustrations to facilitate understanding of the most complex topics.
Fifth edition of the work, published by McGraw-Hill Education in 2009; 560 pages, in English.
Aimed at university students and those needing a comprehensive strategic management textbook.
