by Judy McKay, Peter Marshall · Wiley · tapa blanda · ISBN 9780470802922
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
Strategic Management of e-Business presents the established models of strategic management and their sustainability to the e-commerce environment. The text discusses the strategic management of e-Business. Both "back-office" systems and e-commerce systems are described and analysed. Since management models have changed as a consequence of greater technology, increased Internet usage to build closer links with suppliers and customers, there is increased focus on the management models that create and maintain value, improve supply chain management, establish and sustain sound customer relationships and create strategic networks. The text adopts a "post dot-com crash" organisational perspective on e-Business and e-Commerce, focusing on those elements that will be important in the future. Thus topics such as e-business strategy, m-Commerce and mobile computing, customer relationship management, and supply chain management are given prominent treatment along with the usual major topics of IT management.
Peter Hugh Marshall is an English author of over a dozen works of philosophy, history, biography, travel writing, and poetry. He is best known for his 1991 history of anarchism, Demanding the Impossible, and his 1984 biography of William Godwin.
