by Gianluca Buganè, Veronica Fossa · Hoepli · tapa blanda · ISBN 9788836000050
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This textbook, authored by Gianluca Buganè and Veronica Fossa, provides a comprehensive and up-to-date overview of marketing strategies, focusing on business management, market analysis, and distribution. Designed specifically for students in technical and professional institutes, the manual combines theory and practice with a didactic approach.
The work includes access to digital resources, such as an e-book and additional online materials, facilitating dynamic learning adapted to current educational environments. It is an essential tool for those seeking to understand the fundamentals of modern marketing in the context of business administration.
