by Jorge A. De Vasconcellos e Sá · Ft Pr · tapa dura · ISBN 9780273701675
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«Strategy Moves» is the business strategy manual by Jorge A. De Vasconcellos e Sá, published by Ft Pr in hardcover (256 pages, in English).
A work that adapts principles of warfare to business competition and presents the 14 known attack and defense strategies for achieving competitive advantage. It explains when to attack or defend, how to enter the market or withdraw, and how to isolate, flank or encircle rivals. It includes more than 300 international examples and a case study on how Japanese automotive companies conquered the US market through a combination of several moves.
The full subtitle is «14 Complete Attack and Defense Strategies for Competitive Advantage». The book draws on classic texts such as Marketing Warfare, by Al Ries, and has the backing of Philip Kotler.
Aimed at executives, marketing managers, salespeople and entrepreneurs who want to apply competitive strategies to their business.
