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Strategy Moves
by Jorge A. De Vasconcellos e Sá · Ft Pr · tapa dura · 256 pages
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Pages: 256 pagesAuthor: Jorge A. De Vasconcellos e SáPublisher: Ft PrFormat: tapa duraLanguage: enRelease date: 1/6/2005ISBN: ISBN 9780273701675
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Synopsis of Strategy Moves
Este libro se convertirá en la biblia del campo de la estrategia empresarial durante muchos años. Un valioso manual de movimientos estratégicos para gerentes, vendedores y emprendedores, que cubre las 14 estrategias conocidas de ataque y defensa, respaldado por más de trescientos ejemplos internacionales. Con ejemplos de la industria: más de 300 ejemplos en el texto y un estudio de caso único sobre cómo las empresas automotrices japonesas conquistaron el mercado estadounidense utilizando una combinación de varios movimientos cubiertos en el libro. Un manual completo que muestra qué movimiento usar, cómo usarlo y cuándo.
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