by Michael Wolff · Portfolio Penguin · tapa dura · ISBN 9781591848134
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«Television Is the New Television» is Michael Wolff's essay on media and economics, published by Portfolio Penguin in hardcover (224 pp., in English).
Michael Wolff argues that digital media have not killed television: traffic to portals like BuzzFeed or HuffPost does not translate into real profits, while TV advertising retains its value. He analyzes aggregators Google and Facebook, the decline of banners, and how Netflix, Hulu and HBO Go reinforce the television model.
The full subtitle is «The Unexpected Triumph of Old Media in the Digital Age». The original edition was published on June 23, 2015.
For readers interested in the media business, advertising and the digital transformation of television.
Michael Wolff is an American journalist and media consultant, as well as a columnist and contributor to USA Today and The Hollywood Reporter. He has received two National Magazine Awards, a Mirror Award, and has authored seven books, including Burn Rate (1998) about his own dot-com company, and The Man Who Owns the News (2008), a biography of Rupert Murdoch. He co-founded the news aggregation website Newser and is a former editor of Adweek.
