by Mike Southon, Christopher West · Ft Pr · tapa blanda · ISBN 9780273659297
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«The Beermat Entrepreneur» is the practical guide by Mike Southon and Christopher West, published by Ft Pr in paperback (148 pages, in English).
The book explains step by step how to turn an idea scribbled on a bar coaster into a large, profitable company. With a direct, jargon-free approach, it describes how to seek funding, build the right team, find the first customers, and get the project off the ground.
The work carries the subtitle «Turn Your Good Idea into a Great Business»; published in 2002, it falls within the Business and Economics category.
For entrepreneurs who want to move from idea to business and for readers of business books who prefer a direct approach, without complex theory.
