
by Harold Chee, Christopher West · Palgrave Macmillan · tapa blanda · ISBN 9780230551183

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This book explores common myths and misconceptions about business culture in China, offering a clear understanding of how to successfully engage in the Chinese market. Harold Chee and Christopher West demystify Chinese business practices, providing valuable insights to avoid costly strategic and financial errors. This revised and updated edition is an essential guide for anyone looking to do business in China.
