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The Brand Glossary
by Interbrand · Palgrave Macmillan · tapa blanda · 147 pages
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Pages: 147 pagesAuthor: InterbrandPublisher: Palgrave MacmillanFormat: tapa blandaLanguage: enRelease date: 19/9/2006ISBN: ISBN 9781403998095
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Synopsis of The Brand Glossary
Este libro es una guía esencial para comprender el lenguaje del branding. Interbrand, la consultora líder en estrategia y diseño de marcas, desmitifica y educa sobre la creación y gestión de marcas. Con definiciones claras y ejemplos prácticos, este glosario es una herramienta valiosa para profesionales y estudiantes del marketing.
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