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ISBN: 9780891061496
Este libro explora cómo la personalidad de una organización influye en su desarrollo y cambio. William Bridges ofrece una guía para entender y gestionar la cultura organizacional utilizando la tipología de la personalidad. Esta edición actualizada proporciona herramientas y estrategias para aplicar estos conceptos en el entorno empresarial, abordando temas como el comportamiento organizacional, la cultura corporativa y la gestión del cambio.
William Bridges was an American author, speaker, and organizational consultant. He emphasized the importance of understanding transitions as a key for organizations to succeed in making changes. He says transition is the psychological process of adapting to change. Transition consists of three phases: letting go of the past, the "neutral zone" where the past is gone but the new isn't fully present, and making the new beginning.
