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by Rick Levine, Christopher Locke, Doc Searls, David Weinberger · Perseus Books · tapa blanda · ISBN 9780738204314
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El Manifiesto Cluetrain es un libro que explora el impacto de Internet en el mundo de los negocios. Presenta 95 tesis organizadas como un manifiesto, que examinan cómo Internet está transformando las interacciones entre empresas y clientes. El libro argumenta que los mercados son conversaciones y que las empresas deben participar en estas conversaciones de manera auténtica y transparente para tener éxito en la era digital. Este libro desafía las leyes inmutables de los negocios y ofrece una visión provocativa de cómo las empresas deben adaptarse para prosperar en el mundo conectado.
David Weinberger is an American author, technologist, and speaker. Trained as a philosopher, Weinberger's work focuses on how technology — particularly the internet and machine learning — is changing our ideas, with books about the effect of machine learning’s complex models on business strategy and sense of meaning; order and organization in the digital age; the networking of knowledge; the Net's effect on core concepts of self and place; and the shifts in relationships between businesses and their markets.
