by Rick Levine, Christopher Locke, Doc Searls, David Weinberger · Perseus Books · tapa dura · ISBN 9780738202440
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
The Cluetrain Manifesto is a seminal work that explores how the Internet revolution has fundamentally transformed the interaction between businesses and their customers. Through ninety-five provocative theses, the authors argue that markets are, at their core, conversations, and that businesses must abandon traditional one-way communication practices to adopt a more authentic, human, and transparent approach in the digital age.
This book is essential reading for marketing professionals, business strategists, and anyone interested in the impact of technology on corporate culture. With a direct and visionary style, the authors challenge conventional hierarchical structures, proposing that success in today's economy depends on an organization's ability to genuinely listen to and participate in the global dialogue that the Internet has facilitated.
