by Jerry Hirshberg · HARPERCOLLINS · tapa blanda · ISBN 9780887309601
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«The Creative Priority» is the business essay by Jerry Hirshberg, published by HarperCollins in paperback (288 pages, in English).
Jerry Hirshberg, founder and president of Nissan Design International (NDI), explains how to make creativity the core of an organization based on his experience leading Nissan's design studio. With anecdotes and the story of NDI's creation, he presents eleven strategies for integrating innovation into business activity.
The edition published in 1999 carries the subtitle «Putting Innovation to Work in Your Business» and falls under the categories of Business and Technology.
Aimed at executives, entrepreneurs, and design and innovation professionals interested in the creative management of organizations.
