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The Digital Handshake
by Paul Chaney · John Wiley & Sons Ltd · tapa dura · 240 pages
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Pages: 240 pagesAuthor: Paul ChaneyPublisher: John Wiley & Sons LtdFormat: tapa duraLanguage: enRelease date: 22/9/2009ISBN: ISBN 9780470499276
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Synopsis of The Digital Handshake
En 'The Digital Handshake: Siete estrategias probadas para hacer crecer su negocio utilizando las redes sociales', Paul Chaney explica por qué la publicidad y el marketing están perdiendo su eficacia y cómo resolver el problema utilizando las redes sociales para atraer a los consumidores. El libro explica las mejores aplicaciones empresariales prácticas en uso actual y cómo puede utilizarlas para impulsar su negocio. Con estudios de casos extraídos de empresas reales, el autor muestra cómo las empresas, tanto grandes como pequeñas, pueden aprovechar las redes sociales para mitigar los cambios del mercado y obtener valiosos beneficios empresariales en el mundo real.
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