by Guy Cook · Routledge · tapa blanda · ISBN 9780415041713
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This book examines the discourse of advertising in relation to literature and literary theory, and considers the social function of adverts. It focuses on the language of contemporary advertising, seeing it in complex interaction with texts, music, and images, and with the people who create and experience it. The author argues that adverts satisfy a need for play and display in contemporary society, assessing their effect on people and how they construct their identity. It includes theories of linguistics and poetics, with examples from literature and recent advertisements.
