by Peter Keen, Mark McDonald · Computing McGraw-Hill · tapa dura · ISBN 9780072126266
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«The eProcess Edge» is the e-commerce guide by Peter Keen and Mark McDonald, published by Computing McGraw-Hill in hardcover (300 pages, in English).
The book explains how to create value in e-commerce by combining new technologies with process management. Keen and McDonald propose eProcess to increase efficiency, avoid commoditization, and generate revenue through customer relationships, and show how to put innovation into practice.
First edition published in June 2000. The book's full subtitle is 'Creating Customer Value and Business Wealth in the Internet Era'.
For executives, managers, and technology leaders interested in e-commerce and process transformation.
