by Edward S. Levine · Edward S Levine · tapa dura · ISBN 9780578930138
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«The Evolving Sales Engineer» is the business essay by Edward S. Levine, published by Edward S Levine in hardcover (284 pages, in English).
The work redefines the role of the sales engineer or SE: it is no longer enough to provide technical information; instead, they must act as a strategic advisor, connect product features with business needs, handle objections, and spot cross-selling opportunities. It includes success stories and a specific section for managers on how to select and develop high-performing teams.
Updated edition published on July 12, 2021.
Aimed at sales engineers, commercial managers, and executives who want to improve the performance of their technical-commercial teams.
