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The Innovator's Dilemma
by Clayton M. Christensen · HarperCollins · tapa blanda · 320 pages
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Pages: 320 pagesAuthor: Clayton M. ChristensenPublisher: HarperCollinsFormat: tapa blandaLanguage: enRelease date: 1/1/2003ISBN: ISBN 9780060521998
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Synopsis of The Innovator's Dilemma
En este revolucionario éxito de ventas, el profesor de Harvard Clayton M. Christensen argumenta que las empresas sobresalientes pueden hacer todo bien y aún así perder su liderazgo en el mercado, o peor aún, desaparecer por completo. Christensen no solo demuestra su punto, sino que también ofrece una guía para evitar este destino. Centrándose en la "tecnología disruptiva", Christensen explica por qué la mayoría de las empresas no logran anticipar "la próxima gran ola". Ya sea en electrónica o en el comercio minorista, una empresa exitosa con productos establecidos será desplazada a menos que los gerentes sepan cuándo abandonar las prácticas comerciales tradicionales. Utilizando las lecciones de éxitos y fracasos de empresas líderes, "El dilema del innovador" presenta un conjunto de reglas para capitalizar el fenómeno de la innovación disruptiva.
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