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The Long Tail
by Chris Anderson · · tapa blanda · 267 pages
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Pages: 267 pagesAuthor: Chris AndersonPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: engRelease date: 1/1/2008ISBN: ISBN 9781401309664
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Synopsis of The Long Tail
El bestseller del New York Times que introdujo al mundo de los negocios a un futuro que ya está aquí, ahora en una nueva edición con un nuevo capítulo sobre Long Tail Marketing y un nuevo epílogo. En el libro de negocios más importante desde The Tipping Point, Chris Anderson muestra cómo el futuro del comercio y la cultura no está en los éxitos, la cabeza de alto volumen de una curva de demanda tradicional, sino en lo que solía considerarse fracasos: la cola infinitamente larga de esa misma curva.
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About the author
Chris Anderson
Chris Anderson is an English-American author and entrepreneur. He was with The Economist for seven years before joining Wired magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled "The Long Tail", which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. He is the cofounder and current CEO of 3D Robotics, a drone manufacturing company.
Born in 195799 titles published
View full profileBest-selling books in Negocios y Economía
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