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The Multinational Mission
by C.K. Prahalad, Yves L. Doz · Macmillan USA · tapa dura · 290 pages
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Pages: 290 pagesAuthor: C.K. Prahalad, Yves L. DozPublisher: Macmillan USAFormat: tapa duraLanguage: enRelease date: 1/10/1987ISBN: ISBN 9780029250501
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Synopsis of The Multinational Mission
El libro 'The Multinational Mission' de C.K. Prahalad e Yves L. Doz, publicado en 1987, ofrece un análisis profundo sobre cómo las empresas multinacionales pueden equilibrar las demandas locales con una visión global. Basado en investigaciones exhaustivas y entrevistas con ejecutivos de importantes empresas globales, este libro proporciona un marco estratégico para la toma de decisiones y la implementación de estrategias innovadoras en el mercado global. Se examinan factores esenciales como la intervención gubernamental, las necesidades del cliente y los avances tecnológicos, ofreciendo tácticas para competir internacionalmente y ejemplos de estrategias exitosas.
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About the author
C. K. Prahalad
Coimbatore Krishnarao Prahalad was an Indian-American entrepreneur and author.
1941–201020 titles published
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