by C.K. Prahalad, Yves L. Doz · Macmillan USA · tapa dura · ISBN 9780029250501
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«The Multinational Mission» is the business essay by C.K. Prahalad and Yves L. Doz, published by Macmillan USA in hardcover (290 pages, in English).
A strategy analysis of how multinationals combine global integration with responsiveness to local demands. Based on six years of research and over five hundred interviews with executives, it proposes a framework for decision-making and international competition, with cases such as Komatsu's offensive against Caterpillar.
Originally published in 1987. The copy includes an index and a final bibliography (pages 273-281).
Aimed at executives, business administration students, and international strategy professionals.
Tapa blanda
Coimbatore Krishnarao Prahalad was an Indian-American entrepreneur and author.
