by C.K. Prahalad, M.S. Krishnan · McGraw-Hill Education · tapa dura · ISBN 9780071598286
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In 'The New Age of Innovation', C.K. Prahalad and M.S. Krishnan present an innovative plan to drive customer-created value. This book reveals how the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers. The authors explain how to transform business processes and technical systems to achieve a continuous innovative advantage, where information technology and management architecture form the fundamental foundation of the corporation.
Coimbatore Krishnarao Prahalad was an Indian-American entrepreneur and author.
