by David Meerman Scott · John Wiley & Sons Ltd · tapa blanda · ISBN 9780470547816
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«The New Rules of Marketing and PR» is David Meerman Scott's marketing manual, published by Wiley in paperback (289 pages, in English).
The book explains how to leverage web communication to reach buyers and customers directly, without relying on traditional media. It shows the use of social media, blogs, press releases, online video and viral marketing to create effective messages, increase visibility and reduce cost.
Second edition, revised and updated, published in 2010 by Wiley. The cover presents it as a BusinessWeek bestseller.
For marketing and public relations professionals, entrepreneurs and students who want to adapt their strategies to the digital environment.
David Meerman Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR.
