by John Battelle · Casa das Letras · tapa blanda · ISBN 9789724616520
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«The Search» is John Battelle's essay on technology and business, published by Casa das Letras in paperback (390 pages, in Portuguese).
Battelle analyzes how Google went from being just another search engine to dominating the internet. He reviews the history of search, from Yahoo and AltaVista to the dot-com crash, and shows that every click is a record of human intentions: a technology that transformed business, the media and culture.
Finalist for the Financial Times Business Book of the Year award in 2005. John Battelle is co-founder of Wired magazine and founder of The Industry Standard.
For readers interested in technology and business who want to understand how Google and search engines transformed the internet and the digital economy.
