by John Battelle · Nicholas Brealey Publishing · tapa dura · ISBN 9781857883619
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«The Search» is John Battelle's essay on Google and its rivals, published by Nicholas Brealey Publishing in hardcover (288 pages, in English).
John Battelle, co-founder of Wired, narrates the rise of Google against Yahoo!, AltaVista and other search engines, and the power of targeted advertising. Based on more than 350 interviews, it analyzes search technology, the IPO and the 'database of intentions' and its implications for privacy.
Subtitle: 'How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture'. It was a finalist for the Financial Times Business Book of the Year in 2005.
A work for readers interested in the history of Google, tech journalism and the impact of the internet on business and culture.
