The Sport Sponsor Handbook

Synopsis of The Sport Sponsor Handbook

«The Sport Sponsor Handbook: How to Increase Profits Through Sport and Entertainment Sponsorship» is Robert Villegas's manual, in paperback and in English.

Robert Villegas explains to companies how sports and entertainment sponsorship can increase their profits, based on his experience as a marketing and sales manager. He also covers consulting with sponsors, teams, athletes and entertainment professionals, and managing hospitality programs and business meetings.

First edition of 81 pages published on August 20, 2015 by CreateSpace Independent Publishing Platform.

Aimed at companies, university business students and sponsorship professionals.