by Enrique Dans · Deusto · tapa dura · ISBN 9788423427635
VAT included
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«Todo va a cambiar» is Enrique Dans's essay on technology and business evolution, published by Deusto in hardcover (300 pages, in Spanish).
Enrique Dans explains how the expansion of the Internet changes consumer behavior and why companies must adapt their business models to avoid disappearing. He also addresses the transformation of music, film, media and publishing, and future technological disruptions: intellectual property, downloads and net neutrality.
Published in March 2010, with a foreword by Vinton Cerf and subtitle «Tecnología y evolución: adaptarse o desaparecer». It is number 1 in the Deusto collection.
For executives, entrepreneurs and professionals interested in the impact of technology on business and cultural industries.
