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Trade Marketing
4.1
Negocios y EconomíaISBN | 9788473562577
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Product details
Pages: 182 pages
Author: Joan Domènech Castillo
Publisher: ESIC Editorial
ISBN: 9788473562577
Format: tapa blanda
Language: es-ES
Release date: 26/9/2000
ISBN: 9788473562577
Synopsis of Trade Marketing
Este libro, escrito por Joan Domènech Castillo, ofrece una visión empresarial y práctica del trade marketing, analizando su evolución y las nuevas relaciones entre fabricantes y distribuidores. Explora cómo entender, desarrollar y gestionar intercambios eficientes entre los miembros del canal comercial y el consumidor, considerando las mejores prácticas empresariales. Publicado por ESIC Editorial, este libro es una herramienta valiosa para profesionales y estudiantes del área.
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