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Trade-Off: Why Some Things Catch On, and Others Don't
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Negocios y EconomíaISBN | 9780385525947
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Product details
Pages: 240 pages
Author: Kevin Maney
Publisher: Broadway Books
ISBN: 9780385525947
Format: tapa dura
Language: en
Release date: 15/9/2009
ISBN: 9780385525947
Synopsis of Trade-Off: Why Some Things Catch On, and Others Don't
En este libro, Kevin Maney explora la tensión entre la fidelidad (la calidad de la experiencia del consumidor) y la conveniencia (la facilidad de obtener y pagar un producto). A través de ejemplos de empresas como Amazon y Disney, Maney muestra cómo las empresas exitosas equilibran estos factores para construir marcas sólidas. El libro analiza por qué algunos productos triunfan mientras que otros fracasan, ofreciendo una nueva perspectiva sobre las decisiones de compra de los consumidores.
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