by Jürgen Klarić · Planeta · tapa blanda · ISBN 9788413440255
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«Vende a la mente, no a la gente» is the neuroselling essay by Jürgen Klarić, published by Alienta Editorial in paperback (224 pages, in Spanish).
The author argues that around 85% of purchases are made unconsciously and that understanding the brain is key to selling. Through questions about color preferences, spending needs or how to motivate a sales team, he presents the keys of neuroselling to connect with the customer and achieve more sales while investing less.
Subtitle: Neuroventas: la ciencia de vender más hablando menos. Work from the Alienta collection, published in Barcelona on June 16, 2020.
Aimed at sales and marketing professionals, as well as entrepreneurs and readers interested in consumer behavior.
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