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Vende a la mente, no a la gente
by Jürgen Klarić · Planeta · tapa blanda · 224 pages
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Pages: 224 pagesAuthor: Jürgen KlarićPublisher: PlanetaFormat: tapa blandaLanguage: es-ESRelease date: 16/6/2020ISBN: ISBN 9788413440255
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Synopsis of Vende a la mente, no a la gente
"Vende a la mente, no a la gente" es un libro de Jürgen Klaric que explora la ciencia de las neuroventas, revelando cómo el cerebro influye en las decisiones de compra. Klaric sumerge al lector en el mundo del neuromarketing, enseñando estrategias para conectar con los consumidores a un nivel más profundo y persuasivo. Con este libro, los vendedores pueden aprender a ser más productivos y a alcanzar cifras de ventas nunca antes imaginadas. El autor explica por qué los consumidores a menudo no son conscientes de sus verdaderas motivaciones de compra y cómo las neuroventas pueden ayudar a descifrar estas motivaciones ocultas. A través de ejemplos prácticos y estudios de casos, Klaric ofrece una guía completa para entender y aplicar los principios de las neuroventas en el mundo real.
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