by Pablo Puszczalo · LID Editorial Empresarial, S.L. · tapa blanda · ISBN 9788483560365
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«Vendedor malo, vendedor bueno» is Pablo Puszczalo's practical sales guide, published by LID Editorial Empresarial in paperback (232 pages, in Spanish).
The book starts from the idea that today everyone sells: an idea, a professional profile or an image, as well as products. Pablo Puszczalo brings together sixty real cases of common objections and difficulties in the sales process, with guidelines on what to do and avoid in each situation. It also includes seventy educational images on negotiation, communication and commercial development.
The work belongs to the Acción empresarial collection and is presented as a 3rd edition, with a prologue by Luis Huete.
Aimed at sales professionals and anyone who must persuade, negotiate or defend a proposal in their work.
