by Victor Küppers · Plataforma Editorial · tapa blanda · ISBN 9788417002558
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«Vender como cracks» is the practical sales essay by Víctor Küppers, published by Plataforma Editorial in paperback (208 pages, in Spanish).
It argues that selling is a difficult profession but full of satisfactions, and distinguishes the cracks, professionals with a methodology who help the client, from the merluzos, who do not prepare. With a practical, simple and humorous approach, it offers techniques ordered phase by phase to motivate, inspire and enjoy commercial work.
First edition published in 2017 by the Plataforma Actual imprint, within Plataforma Editorial, in Barcelona. A work in the field of business, sales and self-help.
It is aimed at salespeople and commercial agents who want to prepare better, motivate themselves and apply immediate techniques in their daily work.
