by Cosimo Chiesa de Negri · Empresa Activa · tapa blanda · ISBN 9788496627147
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«Vender es mucho más» is the sales and customer loyalty guide by Cosimo Chiesa de Negri, published by Empresa Activa in paperback (160 pages, in Spanish).
An experienced sales director passes on forty basic tips about the art of selling to a young salesman. The work advocates selling based on trust: identifying customer needs, acting as a consultant and offering more than agreed.
The subtitle of the work is «Secretos de la fidelización en la venta». The book was published on January 22, 2007 in the «Narrativa empresarial» collection.
A work aimed at sales professionals and those in daily contact with customers, with a practical approach to the commercial relationship.
