by Dominique Delaunay, Guy Wallaert · Deusto. · tapa blanda · ISBN 9788423410156
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«Venta y análisis transaccional» is the personal development manual by Dominique Delaunay and Guy Wallaert, published by Deusto in paperback (208 pages).
A commercial training work that applies transactional analysis to selling, aiming to help salespeople and sales managers understand their own behavior and that of the client. The book presents the sales process from the client's point of view and includes illustrated examples to facilitate understanding of its concepts.
The subtitle of the work is «El desarrollo personal del vendedor y del jefe de ventas». The entry lists it under the Business and Economics category.
For salespeople, sales managers and readers interested in applying transactional analysis to commercial communication.
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