by Ferran Ramon-Cortés · RBA Integral · tapa dura · ISBN 9788478718849
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«Virus» is Ferran Ramon-Cortés's account of the danger of rumors in organizations, published by RBA Integral in hardcover (144 pages, in Spanish).
At the Caneel Bay hotel, on the Caribbean island of Saint John, a strange epidemic causes two casualties and puts tourists on alert. Ferran uses that news to help Alberto, who faces an equivalent contagion in his company: an epidemic of rumors capable of destabilizing it. The account explores how rumors infect communication and proposes a vaccine of eight actions to achieve healthy communication and immunize organizations.
Published in 2007, it belongs to the Nueva Empresa collection from RBA Integral. Its author is a consultant, communication professor and writer.
Intended for executives, business owners and teams who want to improve internal communication and detect the effect of rumors at work.
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