by Simon Mainwaring · Palgrave Macmillan · tapa dura · ISBN 9780230110267
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«We First» is Simon Mainwaring's essay on social media and capitalism, published by Palgrave Macmillan in hardcover (256 pages, in English).
Mainwaring proposes that brands use social media to gain trust and profits while funding social causes: a portion of each purchase would go to sustainable projects. With cases from P&G, Starbucks, Nike, and Patagonia, he advocates a capitalism that combines profitability with social and environmental responsibility.
Subtitled «How Brands and Consumers Use Social Media to Build a Better World», it is the first edition, published on June 7, 2011.
For marketing and communication professionals, and for readers interested in responsible consumption and brands' social activism.
Tapa dura
