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by Alastair Campbell · Random House UK · tapa blanda · ISBN 9780099598886
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En este libro, Alastair Campbell, estratega político, explora las claves del éxito a través de entrevistas con figuras destacadas del deporte, la política y los negocios. Analiza cómo estas personas alcanzan sus metas, construyen equipos sólidos y superan los desafíos. Campbell ofrece un plan para que los lectores apliquen estas estrategias en sus propias vidas y logren sus ambiciones. Un análisis profundo sobre la mentalidad ganadora y cómo cultivarla.
Alastair John Campbell is a British journalist, author, strategist, broadcaster, and activist. Campbell worked as Tony Blair's spokesman and campaign director in opposition (1994–1997), then as Downing Street Press Secretary, and as the Prime Minister's Official Spokesperson (1997–2000). He then became Downing Street's director of communications and spokesman for the Labour Party (2000–2003).
