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Word-Of-Mouth Marketing
by Jerry R. Wilson · Wiley · tapa blanda · 272 pages
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Pages: 272 pagesAuthor: Jerry R. WilsonPublisher: WileyFormat: tapa blandaLanguage: enRelease date: 26/1/1994ISBN: ISBN 9780471008583
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Synopsis of Word-Of-Mouth Marketing
Descubre cómo gestionar el 'factor de conversación' en tu empresa para difundir noticias positivas y lanzar una campaña de marketing de boca en boca a gran escala. Este libro te enseña técnicas efectivas para organizaciones de cualquier tamaño, ya sean grandes o pequeñas, profesionales o sociales, con o sin fines de lucro. Aprende a utilizar la herramienta de marketing más poderosa para promocionar tus productos o servicios.
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