by Enrique Alcat Guerrero · Empresa Activa · tapa blanda · ISBN 9788495787682
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«Y ahora ¿qué?» is Enrique Alcat Guerrero's guide to corporate crisis management, published by Empresa Activa in paperback (128 pages, in Spanish).
With statistics showing that 95% of companies suffer at least one serious crisis and only 10% emerge stronger from it, the author calls for prevention and good communication to protect reputation, recover credibility, and turn setbacks into opportunities for improvement.
Published in 2005, it belongs to the Narrativa empresarial collection from Empresa Activa; the cover indicates 2nd edition.
For executives, business owners, and communication managers interested in preventing and managing corporate crises.
