by Nieto Nieto, Justo · Universitat Politècnica de València · tapa blanda · ISBN 9788483633038
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«Y Tú... ¿Innovas O Abdicas?» is Justo Nieto Nieto's innovation essay, in paperback (138 pages, in Spanish).
The book presents innovation as a practical process that leverages available knowledge to achieve a concrete goal of progress. Its central thesis is that each innovation process is unique and tied to its context, so a solution valid in one case cannot be automatically transferred to other challenges.
Published in 2008 by the Universitat Politècnica de València. First edition. It falls under the Business and Economics category.
Suitable for executives, entrepreneurs, and business management students interested in innovation as a strategic process.
