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Zara: Visión y estrategia de Amancio Ortega
by David Martínez · Conecta · tapa blanda · 192 pages
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Pages: 192 pagesAuthor: David MartínezPublisher: ConectaFormat: tapa blandaLanguage: es-ESRelease date: 25/10/2012ISBN: ISBN 9788415431367
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Synopsis of Zara: Visión y estrategia de Amancio Ortega
Este libro analiza el espectacular crecimiento de Zara, un fenómeno empresarial destacado en la industria textil. Se centra en el modelo de negocio imbatible de Zara y su expansión global, estrechamente ligados a la visión de su fundador, Amancio Ortega. El autor explora los principios y estrategias que han guiado a Ortega en la toma de decisiones clave, desde la gestión de tiendas hasta el diseño y aprovisionamiento de Inditex. Se destaca la biografía y personalidad excepcional del fundador, así como su comprensión de los clientes y la gestión empresarial.
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